MAD Agency Daily
Monday, December 29, 2014
  • Horizon Media's Push For Innovation and Entrepreneurship

    The agency launched MKT in its New York office two years ago and now has plans to extend the platform to its Los Angeles … Read the whole story

  • Luxury Brands Often Misidentify Their Target Consumers

    That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of … Read the whole story

  • Atkins Launches New $20 Million Marketing Campaign

    The campaign, from Interpublic's Lowe Campbell Ewald, coincides with the nutritional company's new Atkins 40 low carb diet plan that introduces a greater variety … Read the whole story

  • Annual Predictions Are Easy -- I'll Prove It With This Post

    When it comes to marketing and advertising, I recently realized that predicting is actually not very hard at all. And I am going to … Read the whole story

  • Executive of the Year: Steve Farella, Assembly

    In a career that spans decades in chronological time but epochs in media buying and planning history, Steve Farella, chairman of MDC Partners' Assembly, … Read the whole story