MAD Agency Daily
Thursday, January 22, 2015
  • JWT To Consolidate Digital Brands Worldwide Under New Agency Called Mirum

    WPP's J. Walter Thompson is consolidating its far-flung digital agency brands, including San Diego-based Digitaria, Canadian shop TwistImage, XM Asia and other digital shops … Read the whole story

  • Whirlpool's Big Grammy Push A First

    The promotion is part of a campaign and contest that celebrate caregivers. Contest entrants are invited to record themselves singing, humming or playing "You … Read the whole story

  • Razorfish Lands SapientNitro, Ogilvy Executives

    Ian Sohn is joining Razorfish as senior vice president of client engagement from Ogilvy & Mather, where he founded Ogilvy's Midwest social media practice. … Read the whole story

  • Grok, Estroven Get Real In New Menopausal Ad Campaign

    Independent ad agency Grok is launching a new campaign for Estroven, the top-selling drug-free menopause supplement to help women ease their discomfort. "Menopause, although … Read the whole story

  • How To Make Your Workforce Into A Social Media Machine

    People aren't waiting in line to be "friends" with your brand. And even if they were, we all know that organic reach for brands … Read the whole story

  • OTA Releases Guidelines On Privacy Assessment, Best Practices

    Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually force the advertising industry to follow comprehensive security controls and practices to reduce … Read the whole story