by Larissa Faw
The agency behind such efforts as the Heineken James Bond ad and the Sabra ads featuring Jeffrey Tambor, is rebooting itself to enable ambitious … Read the whole story
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by Richard Whitman, Columnist
On Monday, Publicis said it is in talks to buy press agency Relaxnews for 15 million euros ($17 million). The two hope to reach … Read the whole story
by Larissa Faw
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketing strategy, activation and measurement for Schneider Electric worldwide. The agency's New York … Read the whole story
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by Richard Whitman, Columnist
Publicis Group's VivaKi is decentralizing its trading desk model and will distribute programmatic ad trading across other Publicis media shops including Starcom MediaVest, ZenithOptimedia … Read the whole story
by Steve McClellan
Publicis Groupe is in exclusive talks to acquire Paris-based press agency and content creator Relaxnews in a deal that would help the holding company's … Read the whole story
by Larissa Faw
"What really sealed the Boulder location was the buzzing technology scene and the positive energy the town has," says Michael Maginnis, Presient MJD. "There … Read the whole story
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by Steve McClellan
Dentsu reported a 9.8% revenue gain for the first nine months of its fiscal year 2015. By region, Dentsu Aegis achieved 9.3% organic growth … Read the whole story
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by Larissa Faw
In the newly created post of executive director of client relations, Mollo's responsibilities will focus on managing relationships with senior client leadership and supporting … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I … Read the whole story