The agency behind such efforts as the Heineken James Bond ad and the Sabra ads featuring Jeffrey Tambor, is rebooting itself to enable ambitious … Read the whole story
On Monday, Publicis said it is in talks to buy press agency Relaxnews for 15 million euros ($17 million). The two hope to reach … Read the whole story
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketing strategy, activation and measurement for Schneider Electric worldwide. The agency's New York … Read the whole story
Publicis Group's VivaKi is decentralizing its trading desk model and will distribute programmatic ad trading across other Publicis media shops including Starcom MediaVest, ZenithOptimedia … Read the whole story
Publicis Groupe is in exclusive talks to acquire Paris-based press agency and content creator Relaxnews in a deal that would help the holding company's … Read the whole story
"What really sealed the Boulder location was the buzzing technology scene and the positive energy the town has," says Michael Maginnis, Presient MJD. "There … Read the whole story
Dentsu reported a 9.8% revenue gain for the first nine months of its fiscal year 2015. By region, Dentsu Aegis achieved 9.3% organic growth … Read the whole story
In the newly created post of executive director of client relations, Mollo's responsibilities will focus on managing relationships with senior client leadership and supporting … Read the whole story
Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I … Read the whole story
Booking.com launched a 60-second TV spot that follows the story of one man whose destiny is determined by the accommodations he chooses when using … Read the whole story
Lapiz named Carlos 'Ia' Murad as creative director. Murad will lead creative for brands including Purina Latin America, Kellogg's, Mexico Tourism Board and Nintendo, … Read the whole story
After completing a government-mandated RFP, the United States Marine Corps renewed its recruitment-advertising contract with J. Walter Thompson, continuing their 67-year relationship. Since 2007, … Read the whole story