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by Richard Whitman, Columnist
With a bit of logic that's twisted at best, Y&R China CCO Nils Andersson says that China will own creativity in the 21st century. Read the whole story
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by Richard Whitman, Columnist
Programmatic ad-tech firm Rocket Fuel saw its stock price fall 27% on Friday, the lowest since the firm went public in 2013. The drop is … Read the whole story
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by Richard Whitman, Columnist
Working with McCann London, the folks behind Cannes Lions have launched a new campaign that suggests agencies offer to send their worst employees to … Read the whole story
by Larissa Faw
That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not … Read the whole story
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by Larissa Faw
Net new business wins added revenue of $162.7 million, an increase of 27.9% over 2013. Meanwhile, the company's net loss attributable to MDC Partners … Read the whole story
by Steve McClellan
The Paper tapped WPP-backed agency The&Partnership to help it launch the new effort, called "Make Time." The campaign will roll out on digital, print … Read the whole story
by Larissa Faw
In a campaign reminiscent of the classic Levy's rye bread effort, but utilizing digital age marketing platforms, Manischewitz is launching the new "Matzo And … Read the whole story
by Joe Mandese
The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on … Read the whole story
COMMENTARY
by Michelle Cardinal
The Oscars got me thinking about what marketers expect consumers to do after viewing their ads during a big event. The question that still … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango … Read the whole story