With a bit of logic that's twisted at best, Y&R China CCO Nils Andersson says that China will own creativity in the 21st century. Read the whole story
Programmatic ad-tech firm Rocket Fuel saw its stock price fall 27% on Friday, the lowest since the firm went public in 2013. The drop is … Read the whole story
Working with McCann London, the folks behind Cannes Lions have launched a new campaign that suggests agencies offer to send their worst employees to … Read the whole story
That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not … Read the whole story
Net new business wins added revenue of $162.7 million, an increase of 27.9% over 2013. Meanwhile, the company's net loss attributable to MDC Partners … Read the whole story
The Paper tapped WPP-backed agency The&Partnership to help it launch the new effort, called "Make Time." The campaign will roll out on digital, print … Read the whole story
In a campaign reminiscent of the classic Levy's rye bread effort, but utilizing digital age marketing platforms, Manischewitz is launching the new "Matzo And … Read the whole story
The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on … Read the whole story
- COMMENTARY
The Oscars got me thinking about what marketers expect consumers to do after viewing their ads during a big event. The question that still … Read the whole story
- COMMENTARY
AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango … Read the whole story
KRAFT Mac & Cheese launched a trio of ads for its ongoing "You Know You Love it" campaign. "Young at Heart" stars the adorable … Read the whole story
BBDO New York promoted Danilo Boer from senior creative director to head of art and design, a new position. Boer will report to Greg … Read the whole story
Steaz, a manufacturer of organic and fair trade green tea, named Sparkpr's NY as its PR agency of record and Moosylvania as its social … Read the whole story
