Mediapsssst
With a bit of logic that's twisted at best, Y&R China CCO Nils Andersson says that China will own creativity in the 21st century. Read the whole story
That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not … Read the whole story
Net new business wins added revenue of $162.7 million, an increase of 27.9% over 2013. Meanwhile, the company's net loss attributable to MDC Partners … Read the whole story
The Paper tapped WPP-backed agency The&Partnership to help it launch the new effort, called "Make Time." The campaign will roll out on digital, print … Read the whole story
In a campaign reminiscent of the classic Levy's rye bread effort, but utilizing digital age marketing platforms, Manischewitz is launching the new "Matzo And … Read the whole story
The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on … Read the whole story
- COMMENTARY
The Oscars got me thinking about what marketers expect consumers to do after viewing their ads during a big event. The question that still … Read the whole story
- COMMENTARY
AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango … Read the whole story
KRAFT Mac & Cheese launched a trio of ads for its ongoing "You Know You Love it" campaign. "Young at Heart" stars the adorable … Read the whole story
BBDO New York promoted Danilo Boer from senior creative director to head of art and design, a new position. Boer will report to Greg … Read the whole story
Steaz, a manufacturer of organic and fair trade green tea, named Sparkpr's NY as its PR agency of record and Moosylvania as its social … Read the whole story
