Mediapsssst
At a forum last week Wieden told the audience, "You and I can do better." Read the whole story
That stands for Agency of Collaboration, which is both a frame of mind and a way of approaching work that is increasingly taking place … Read the whole story
The proprietary "consumer knowledge" platform combines media usage data in context with custom research and convenience panel capabilities as well as data collected via … Read the whole story
The second phase of the brand's "Odyssey Project" campaign is putting its message into the hands of 80 brand ambassadors. The move isn't without … Read the whole story
Following more than a year of extensive auditing of its TV audience measurement methods, the Media Rating Council has determined that Rentrak's national and … Read the whole story
The Fuseideas team overseeing the account is based in the shop's Portland, ME office. It will create broadcast, print, out-of-home, point-of-purchase, digital and social … Read the whole story
Thanks to Georgia State's Coach Ron Hunter falling off his chair after his son R.J. Hunter hit the winning shot against Baylor. Some 10% … Read the whole story
This campaign gives me more motivation to wake up early and go for a run. Too bad my local beach won't be one of … Read the whole story
Moroch Partners hired Cody Bailey as director of digital and social strategy. Bailey will manage and lead the strategy for all digital platforms across … Read the whole story
The Maine State Lottery tapped Fuseideas as its advertising agency of record. NL Partners of Portland, Maine, previously handled the account. Work will be … Read the whole story
