MAD Agency Daily
Monday, March 23, 2015
  • Horizon Media's Koenigsberg: The New Agency Model is 'AOC'

    That stands for Agency of Collaboration, which is both a frame of mind and a way of approaching work that is increasingly taking place … Read the whole story

  • SMG's Global Expansion Plans For Audience Research Platform

    The proprietary "consumer knowledge" platform combines media usage data in context with custom research and convenience panel capabilities as well as data collected via … Read the whole story

  • 80 Sperry 'Intrepids' Circle The Globe

    The second phase of the brand's "Odyssey Project" campaign is putting its message into the hands of 80 brand ambassadors. The move isn't without … Read the whole story

  • Rentrak Fails MRC Audit, TV Ratings Accreditation Withheld

    Following more than a year of extensive auditing of its TV audience measurement methods, the Media Rating Council has determined that Rentrak's national and … Read the whole story

  • Fuseideas Wins Maine State Lottery

    The Fuseideas team overseeing the account is based in the shop's Portland, ME office. It will create broadcast, print, out-of-home, point-of-purchase, digital and social … Read the whole story

  • LifeAlert Wins Big In March Madness Buzz

    Thanks to Georgia State's Coach Ron Hunter falling off his chair after his son R.J. Hunter hit the winning shot against Baylor. Some 10% … Read the whole story