- COMMENTARY
When Martin Sorrell claimed the industry needs transparency, you can imagine how many clients would agree, only to hear he meant in financial reporting. … Read the whole story
- COMMENTARY
"Mad Men" resumes next Sunday, April 5, and the final seven episodes of the series are fittingly called "The End of an Era." As … Read the whole story
According to the latest Horizon Media research on cord-cutters, as a group they like to be on the couch at 8 p.m. with the … Read the whole story
After shifting to Leo Burnett two years ago, the Chevy truck brand is switching back to Commonwealth//McCann. Both agencies are GM roster shops ,and … Read the whole story
The subsidiary, named Swell, is devoted to cause-driven investing, and the company hopes to draw a significant Millennial customer base. The agency is tasked … Read the whole story
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary … Read the whole story
Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in … Read the whole story
Here's some food for thought, based on "Marketing Daily"'s interviews with consultants who have worked closely with Heinz, Kraft or both as former clients, … Read the whole story
A video for Benjamin Moore takes playing with your food to another level, and those involved were paid to make this fantastic mess. What … Read the whole story
Wunderman New York added three to its creative department. Jeremy Kinder joins as group creative director. His career has spanned from traditional Madison Avenue … Read the whole story
GKV was named the agency of record for Network Health, a health insurance provider in Wisconsin. The agency will work with the Network Health … Read the whole story
