MAD Agency Daily
Monday, May 18, 2015
  • P&G Launches North America Media Agency Review

    The review is the first formal reassessment of the package goods giant's North America media agency assignments in over a decade. Publicis Groupe's Starcom … Read the whole story

  • comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers

    Whenever two audience measurement services operate in the same media marketplace it is not unusual for them to produce different tallies, but usually those … Read the whole story

  • Mullen Lowe Selected By Royal Caribbean For Lead Creative Duties

    The Interpublic agency will succeed incumbent JWT (part of WPP) on the business, subject to the completion of contract negotiations, which are ongoing. Meanwhile, … Read the whole story

  • Humane Society, Rokkan Deliver Puppies By Drone

    Now, HSUS and its agency Rokkan are hoping to start a conversation about these puppy mills through the Puppy Is Not a Product campaign … Read the whole story

  • Jewelry Can Be Expensive And Ought To Be Insured

    So more people get the message, insurer Jewelers Mutual, with help from Dentsu's mcgarrybowen is launching its first ad campaign. The campaign features real … Read the whole story

  • Big Lots Features Babies And Puppies In New Campaign

    Developed by its agency O'Keefe Reinhard & Paul (OKRP), the digital content series supports the retailer's exclusive new American Kennel Club Select products for … Read the whole story