The app, which is hidden inside a flashlight app and triggered by a shake of the phone, is designed to help women alert three … Read the whole story
The IPG shop will donate the value of any and all Lions it wins during Cannes this year to hunger and earthquake relief efforts … Read the whole story
The companies have formed a joint content marketing venture called Truffle Pig. The alliance was confirmed at Cannes on Tuesday. The partners said the … Read the whole story
As a fun little experiment during Cannes Lions -- because, after all, sitting on a yacht drinking rose all day long gets pretty boring … Read the whole story
The acquired agency will join the SMG network but continue to operate under the 'AKOM360' name, and existing leaders Curt Simon Harlinghausen and Sven … Read the whole story
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" … Read the whole story
The venture is called KidinaKORNERCreate and will focus on integrating music and branded content. According to WPP, its designed to enable "both artists and … Read the whole story
That's according to Tremor Video, which analyzed the differences between where people view ads on Mother's Day versus Father's Day and found that people … Read the whole story
In this newly created position, Keane will help oversee the agency's current portfolio as well as support media planning strategy across digital, print and … Read the whole story
COMMENTARYCANNES, FRANCE -- While the rest of the world may think we're all here to just sip rose and rub elbows with our fellow … Read the whole story
Valspar brings color to the colorblind. LG creates a leather print ad. Let's launch! Read the whole story
Eric Mower + Associates named Amy Durbin as partner/executive media director. Durbin is charged with leading the entire media department across the agency's offices … Read the whole story
Campbell Ewald was named agency of record for Covered California, the state-run health care exchange, following a review. Weber Shandwick previously handled the account. … Read the whole story
