MAD Agency Daily
Wednesday, July 29, 2015
  • M&M's Debuts Naughty 'Eating in Bed' TV Spot

    Seems that the husband and wife had agreed to share the candy for dessert, but she decided to keep Red to herself. (Yellow also … Read the whole story

  • It's A Wrap: New Uber-Type Platform Connects Brands, Drivers

    The platform is from startup Wrapify which has commenced operations in hometown San Diego and San Francisco. It plans to roll out in other … Read the whole story

  • Sperry's Effort To Rock Your World

    The shoe brand and its agency, mono, sent the rock band Hunter Hunted on a trip to a sea cave to play where no … Read the whole story

  • Boosting Hispanic Advertising Leads To Sales Spurt For CPG, Retail Brands

    Consumer packaged goods and retail marketers are seeing a direct correlation between revenue growth and Hispanic media investment, according to a new study released … Read the whole story

  • Kantar Media Forges Alliance With BIScience

    BIScience offers media analytics for display, mobile, video, and programmatic media covering more than 500,000 publishers worldwide. The firms said they would collaborate on … Read the whole story

  • Accenture Invests $200 Million In Design Business

    Accenture has invested about $200 million to build and strengthen the design capabilities of the company's Interactive business unit, which includes the 2013 acquisition … Read the whole story

  • Media Agencies--Bigger Is Not Better

    Just the opposite-in many cases size is at the root of several industry issues like lack of trust and transparency between agency and client. … Read the whole story