MAD Agency Daily
Thursday, July 30, 2015
  • MDC's Losses Were Nadal's Gains

    MDC Partners had net losses of $444 million over the last 10 years. Yet CEO Miles Nadal racked up some very handsome paydays during … Read the whole story

  • WPP, Providence Equity Partners In Talks To Buy UK-based Chime For $550 Million

    Chime confirmed the talks late Wednesday. The firm is a communications and sports marketing group that includes CSM Sport & Entertainment, ad/marketing shop VCCP … Read the whole story

  • Horizon Sets Up New Division To Navigate Advanced TV Buying

    Horizon said it will integrate its television innovation efforts with its national television activation team to spearhead innovation in the areas of advanced, programmatic … Read the whole story

  • Otis Spunkmeyer Selects Nail Communications To Help Sell Cookies To Consumers

    This is the brand's first business-to-consumer effort. In the past, the cookie brand owned by Swiss conglomerate Arytza focused on food service. Read the whole story

  • Just Like Buddy Holly & The Rain People: Road Trips From Hell?

    It's the dog days of summer. Why not go back, back, back to those pre-Internet days, a time when a) people watched TV in … Read the whole story