Mediapsssst
A Cowen and Company research report found that 58.7% of people polled don't find Twitter ads relevant to their needs. Read the whole story
MDC Partners had net losses of $444 million over the last 10 years. Yet CEO Miles Nadal racked up some very handsome paydays during … Read the whole story
Chime confirmed the talks late Wednesday. The firm is a communications and sports marketing group that includes CSM Sport & Entertainment, ad/marketing shop VCCP … Read the whole story
Horizon said it will integrate its television innovation efforts with its national television activation team to spearhead innovation in the areas of advanced, programmatic … Read the whole story
This is the brand's first business-to-consumer effort. In the past, the cookie brand owned by Swiss conglomerate Arytza focused on food service. Read the whole story
- COMMENTARY
It's the dog days of summer. Why not go back, back, back to those pre-Internet days, a time when a) people watched TV in … Read the whole story
I had an L.L. Bean backpack back in the day, and it lasted for an eternity. The brand launched a back-to-school campaign highlighting just … Read the whole story
John Conmy, formerly vice president and managing director at iCrossing, joined newly-created Manifest as executive vice president, client services. The new agency was formed … Read the whole story
FCB has been selected for global advertising duties by the Hero Group, a Swiss-based international food company after a formal review. The company’s brands … Read the whole story
