OMD was awarded media-buying duties for the account last year, leaving Interpublic's J3 with the planning portion of the account. Buying is now back … Read the whole story
The agency launched an app called 9:11 Moments of Reflection, which in their own words is "designed to turn painful memories of 9/11 into … Read the whole story
Global ad growth is now pegged at 4%. Spending growth in North America will lag the global pace this year -- at 3.5% -- … Read the whole story
Gold Eagle Company's Sta-Bil Storage auto brand launched Awakening, a print campaign that compared winterizing vehicles to hibernating animals, last year. This season the … Read the whole story
The acquisition is the latest in a string of recent agency purchases by the Paris-based holding company in Africa, which is a top priority … Read the whole story
According to a new study from Havas unit LuxHub, just 16% of luxury fashion brand sales are attributable to e-commerce even though luxury brands … Read the whole story
Ride-sharing company Lyft violates the Telephone Consumer Protection Act by requiring consumers to receive marketing messages as a condition of using the service, the … Read the whole story
Content strategy is becoming less about making stuff to reach consumers and more about listening to what consumers want and leveraging other brands they … Read the whole story
Hundreds of Tom Bradys are too busy training for the upcoming NFL season to say much in the latest ad for Under Armour. The … Read the whole story
McKinney New York hired Kerry Fitzmaurice as managing director. Fitzmaurice began her career working for the EPA in Washington, D.C., as a consultant to … Read the whole story
Elanco named Colle+McVoy as agency of record for its pain and surgery, dermatology and specialty brand portfolios. Colle+McVoy will lead strategic planning, creative, media … Read the whole story