The firms are integrating Medialets' ad-trafficking platform Servo with MBD's research panel Ignite Network. Medialets can identify specific devices that are served ads. With … Read the whole story
Programmatic is taking over the world. Pretty soon we won't need any humans to deal with the mundane task of buying media. Read the whole story
Amazon is about to change how companies and agencies allocate global media budgets -- a side effect of its move to build a different … Read the whole story
It's really common practice for most internal ad agency memos to prodigiously pontificate about the wonders that set the agency apart from other agencies … Read the whole story
NBCU cable network Syfy is starting up Syfy Labs, an innovation lab for creating multiplatform content and experiences for existing and emerging platforms. It … Read the whole story
American International College (AIC) is rebranding with a new tagline "Higher Dedication" and identity designed to raise the school's awareness. Developed by Forge Worldwide, … Read the whole story
GroupM appointed two executives in the past few weeks: Robin Bach Kolling as its head of Connect, GroupM Malaysia, and Christine Fang as CFO, … Read the whole story
Hint: It's not work-life balance, at least in the agency business. To me, balance is 50/50, an equal distribution of weight. And to be … Read the whole story
There are so many good basketball players, how do fans choose their favorite? Stats? Team? How they spend their downtime? A group of four … Read the whole story
TBWA\G1 hired Eric Pierre as executive European creative director. He will oversee all creative for the Nissan Europe account in more than 25 European … Read the whole story
Stalwart Communications added Texas-based EMS software company MedaPoint, to its client roster. The agency will handle public relations, marketing and advertising work. MedaPoint develops … Read the whole story