• by Larissa Faw , January 4, 2016

American International College (AIC) is rebranding with a new tagline "Higher Dedication" and identity designed to raise the school's awareness. Developed by Forge Worldwide, the overhaul includes a new logo, visual identity, and campaign tagline.

The center of the rollout features a new, interactive Web site.

“Websites can’t be all things to all people. They should be designed with specific audiences in mind. The new AIC site brings this user-centric approach to site development to life,” says Jeffrey Porzio, executive director of digital marketing, Forge Worldwide.

AIC is first rolling out the tagline via social media -- specifically Twitter and Instagram -- as well as through campus signage. This Higher Dedication theme is accompanied with out-of-home advertising running through the end of February in the Springfield, Mass market.

The rebranding features photography and a series of videos that highlight alumni and their experience at AIC.
“Forge helped us distill the strength and value of AIC into a compelling brand that’s true to our mission and resonates with our prospective students,” says Joel Anderson, interim director of marketing and communications for American International College.