• by Fern Siegel , Yesterday

Think Nantucket. Now think Nantucket, a small island 30 miles south of Cape Cod, Mass., off-season.

The water is still warm, but the crowds have dispersed. The Nantucket Chamber of Commerce has a new campaign, “How Lovely,” to highlight that visitor experience.

The goal is promoting sustainable tourism by noting Nantucket’s shoulder-season exploration, free island experiences (trails, beaches) and car-free travel (most people either walk, bike or shuttle). It’s pretty, but it’s pricey.

The campaign, by creative consultancy Sand, working with September Productions, runs across TV, print, YouTube, social and visitor guides.

New work is here,here and here.

In the 19^th century, the island was a strong whaling community. "Moby-Dick" characters Ahab and Starbuck are both from Nantucket. But with the industry's decline, Nantucket was reborn as a tourism destination, known for its historic architecture, wildlife refuge, lighthouses and beaches. Smaller than Martha’s Vineyard, another island off Cape Cod, which offers more dining and attractions, Nantucket is often seen as a quieter, more laid-back experience.

It takes a train, plane or boat to reach the island. There are two year-round ferry lines: Hy-Line Cruises and the Steamship Authority from Hyannis, Mass. to Nantucket. Seastreak ferry runs from East 35th St, NYC or Highlands, NJ to Nantucket.