The overall message from the summit was that the industry needs to be proactive in developing best practice solutions and recognizing consumers' legitimate desire … Read the whole story
Advancing through the creative ranks of an ad agency is heavily based on the number of awards an individual has won. Read the whole story
Mirum, the J. Walter Thompson digital agency, has appointed Georgina Forster as the Managing Director of Mirum New York. She will report to Dan … Read the whole story
The San Francisco-based Camp + King, which is backed by Havas, succeeds TBWA/Chiat/Day which had the account for 25 years. The incumbent did not … Read the whole story
The integrated campaign stars Keegan-Michael Key as an ersatz drivers ed teacher at a driving school. The effort includes a :30 broadcast spot, "Why … Read the whole story
According to new research from the Winterberry Group, mobile video ads will increasingly contain rewarded elements. Rewarded video ads are more expensive, but are … Read the whole story
There is gold within the wearables data mine but we are still in the nascent stages of panning for it. For a victor to … Read the whole story
We're only two weeks into 2016, and I watched the first ad from AXE that I actually like. Is this a sign of the … Read the whole story
VSA Partners is naming Ashley Geisheker as associate partner, executive director of production to focus on two primary tasks: building out the shop's new … Read the whole story
GSD&M was named media agency of record for Blue Bunny, owned by Wells Enterprises Inc. Colle+McVoy previously handled the account. The Austin-based agency will … Read the whole story