MAD Agency Daily
Monday, January 18, 2016
  • Horizon Media 'Summit' Tackles The Ad-Blocking Conundrum

    The overall message from the summit was that the industry needs to be proactive in developing best practice solutions and recognizing consumers' legitimate desire … Read the whole story

  • Mirum Taps AKQA Veteran To Manage Its New York Office

    Mirum, the J. Walter Thompson digital agency, has appointed Georgina Forster as the Managing Director of Mirum New York. She will report to Dan … Read the whole story

  • Energizer Holdings Picks Camp + King As Its New Ad Agency

    The San Francisco-based Camp + King, which is backed by Havas, succeeds TBWA/Chiat/Day which had the account for 25 years. The incumbent did not … Read the whole story

  • Toyota's Diversity Agency Burrell Goes To The Improv

    The integrated campaign stars Keegan-Michael Key as an ersatz drivers ed teacher at a driving school. The effort includes a :30 broadcast spot, "Why … Read the whole story

  • Expect To See More Rewards Attached To Mobile Video Ads

    According to new research from the Winterberry Group, mobile video ads will increasingly contain rewarded elements. Rewarded video ads are more expensive, but are … Read the whole story

  • CES 2016: Battle of the (Fitness) Bands

    There is gold within the wearables data mine but we are still in the nascent stages of panning for it. For a victor to … Read the whole story