MAD Agency Daily
Wednesday, January 20, 2016
  • Arnold Worldwide Lands On Angie's List

    Arnold Worldwide was named lead agency for brand strategy and creative duties for Angie's List. Incumbent was Bradley and Montgomery. Read the whole story

  • Programmatic May Be Problematic, But Agencies Set Up Own Capabilities

    For every dollar spent on programmatic, there are platform, technology, verification and other costs, notes Kevin Rettig, senior manager of personalization and customer analytics, … Read the whole story

  • Fraud, Bots And The Clean Players

    "The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused on the increasingly complex media-buying and -selling landscape -- complete with layers of … Read the whole story

  • BSSP Acqui-hires Cartwright As ECD

    Butler, Shine, Stern & Partners has bought creative boutique Union Made Creative and brought its founder Keith Cartwright on board. The move adds a … Read the whole story

  • BBH Helps Vaseline 'Heal' The World

    Unilever's Vaseline brand and its agency BBH New York are expanding the Vaseline Healing Project to raise awareness about the need for more medical … Read the whole story

  • We're Informed -- But Are We Thoughtful?

    There is a big difference between being informed and being thoughtful. Our connected world definitely puts the bias on the importance of information: being … Read the whole story