Arnold Worldwide was named lead agency for brand strategy and creative duties for Angie's List. Incumbent was Bradley and Montgomery. Read the whole story
This, of course, flies in the face of practically every other prognosticator, many of whom have placed all eggs in the online basket. Read the whole story
For every dollar spent on programmatic, there are platform, technology, verification and other costs, notes Kevin Rettig, senior manager of personalization and customer analytics, … Read the whole story
TBWA\Chiat\Day New York has announced several creative hires at the agency, the first appointments under the leadership of new Chief Creative Officer Chris Garbutt. … Read the whole story
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused on the increasingly complex media-buying and -selling landscape -- complete with layers of … Read the whole story
Butler, Shine, Stern & Partners has bought creative boutique Union Made Creative and brought its founder Keith Cartwright on board. The move adds a … Read the whole story
Unilever's Vaseline brand and its agency BBH New York are expanding the Vaseline Healing Project to raise awareness about the need for more medical … Read the whole story
- COMMENTARY
There is a big difference between being informed and being thoughtful. Our connected world definitely puts the bias on the importance of information: being … Read the whole story
Campaigns for adults looking to relive their carefree childhoods. Let's launch! Read the whole story
TBWA\Chiat\Day New York added a bevy of creatives to the office, beginning with Michelle Spivak as creative director and Josh Yeston as associate creative … Read the whole story
SwellShark was named U.S. media agency of record for Virgin Atlantic, following a review managed by ID Comms. OMD previously handled the account. The … Read the whole story
