Agency of the Year profiles don't normally begin with a disclaimer, but MediaPost's awards aren't like those of other trade publications, so this profile … Read the whole story
Way back in 2007, Cramer-Krasselt famously resigned the CareerBuilder account after the brand said it would place the account in review when the Super … Read the whole story
WPP CEO Martin Sorrell is the fifth best CEO in the world according to the Harvard Business Review. That ranking is based predominantly on … Read the whole story
Publicis Worldwide New York has promoted Carla Serrano to CEO. Previously, Serrano was chief strategy officer of Publicis Worldwide North America. She joined the … Read the whole story
For decades marketers and agencies have tried to react quickly to consumer trends and keep track of changing perceptions of brands. In the increasingly … Read the whole story
Peeps and its agency Terri and Sandy are celebrating Groundhog Day with the #VotePeeps initiative. Read the whole story
Publicis Worldwide New York is promoting Carla Serrano to CEO to oversee its New York office. This move signals Publicis' current priority on redefining … Read the whole story
YouTube cracked the door a little wider Wednesday, making its Real-Time Ads tool available to an increasing number of brands. The ad unit will … Read the whole story
Campbell Ewald must face a potential class-action lawsuit for allegedly sending unsolicited text messages as part of an ad campaign for the Navy, the … Read the whole story
Dave Morgan wrote an insightful column last week about how ad tech is going to get eaten up by marketing tech in 2016. Dave … Read the whole story
For marketers, 2016 seems to be the year of having adults relive their youth in one way or another. The latest brand to walk … Read the whole story
The Vault NYC hired Jessica Werner as vice president of growth. Werner will concentrate on expanding the full-service advertising, production, and post-production shop. She … Read the whole story
Monster, the online job site, named KBS as its global creative agency of record, following a review. BBDO previously handled the account. KBS is … Read the whole story