by Steve McClellan
The Tokyo-based holding company is still investigating but said some of the faulty transactions appeared intentional and others were due to 'human error." So … Read the whole story
by Joe Mandese
Mediasmith, an independent digital agency based in San Francisco, has pulled out of the 4As, citing the trade association's failure to support the Association … Read the whole story
COMMENTARY
by Daniel Black, Op-Ed Contributor
Getting their attention can be a daunting task. Today's consumers are constantly bombarded with marketing messages, from commercials and billboards to guerilla marketing tactics. … Read the whole story
by Steve McClellan
The agency, recently acquired by Dentsu Aegis Network, is tasked with developing brand strategy and creative for EmblemHealth and its partner, AdvantageCare Physicians (ACPNY), … Read the whole story
by Larissa Faw
This unique creative partnership between London in New York and the Met is a first for the Met Opera and is a new collaborative … Read the whole story
by Larissa Faw
Horizon will be responsible for media planning and activation across all channels in the U.S., including TV, radio, digital, print, and out-of-home. The shop … Read the whole story
by Steve McClellan
The UK holding company has made an investment in LNEI, a leading French media group with stakes in such well-known publications as "Le Monde" … Read the whole story
by Larissa Faw
Toyota is teaming with NASCAR driver Carl Edwards for the automaker's second sports-themed broadcast campaign this year. Developed with agency Saatchi & Saatchi LA, … Read the whole story
-
by Richard Whitman, Columnist
According to this new study conducted by IPG Media Lab, Forbes and the Newhouse School at Syracuse, branded content just kills it when compared … Read the whole story