MAD Agency Daily
Friday, October 14, 2016
  • Xaxis Cuts Biggest Deal Ever, Acquires Triad Retail Media

    WPP programmatic media unit Xaxis has agreed to acquire Triad Retail Media, a supply-side platform for retail commerce sites that want to sell ad … Read the whole story

  • DAA To Start Enforcing Cross-Device Privacy Rules In February

    Companies that collect data from one computer, like a laptop, in order to serve ads to a different gadget, like a smartphone, must comply … Read the whole story

  • Periscope To Handle Digital, Design For Jack Link's

    Periscope will manage the strategy and execution for the client's digital marketing activities, including social media, paid search and SEO. The scope of work … Read the whole story

  • Real Beauty, Mary Kay Style

    Developed with agency McBeard, the "I Can" campaign was created in collaboration with Mary Kay's independent beauty consultants, which builds on the growing trend … Read the whole story

  • PlayStation Adds VR To Its 'Greatness Awaits' Campaign

    The new PlayStation VR headset hits store shelves today. Ads supporting the headset launch focus on the physical nature of VR and are designed … Read the whole story

  • How To Be 'Agency Of The Year'

    The good news is that since posting an "editor's note" on Monday inviting nominations for our annual Agency of the Year Awards I received … Read the whole story