WPP programmatic media unit Xaxis has agreed to acquire Triad Retail Media, a supply-side platform for retail commerce sites that want to sell ad … Read the whole story
Four months ago, Boulder-based Fact & Fiction launched with three clients and the mantra: In the era of big data, truth has never mattered … Read the whole story
Companies that collect data from one computer, like a laptop, in order to serve ads to a different gadget, like a smartphone, must comply … Read the whole story
Periscope will manage the strategy and execution for the client's digital marketing activities, including social media, paid search and SEO. The scope of work … Read the whole story
Developed with agency McBeard, the "I Can" campaign was created in collaboration with Mary Kay's independent beauty consultants, which builds on the growing trend … Read the whole story
The new PlayStation VR headset hits store shelves today. Ads supporting the headset launch focus on the physical nature of VR and are designed … Read the whole story
- COMMENTARY
The good news is that since posting an "editor's note" on Monday inviting nominations for our annual Agency of the Year Awards I received … Read the whole story
Gusto, a start-up platform for HR, payroll and benefits, launched an amusing brand campaign that illustrates the crazy number of jobs that HR professionals … Read the whole story
Mike Costello joined Goodby Silverstein & Partners as an associate creative director. Costello joins the agency, following a four-year stint as an associate creative … Read the whole story
Huge was awarded a digital assignment from PetSmart, tasked with creating a new digital brand presence for the brand. PetSmart's new online experience, set … Read the whole story
