MAD Agency Daily
Tuesday, October 25, 2016
  • Half Of Adland Workers Dissatisfied With Their Jobs

    That's a big increase from last year, when dissatisfaction hovered around 34%. Unhappy workers are attempting to make some changes, with 63% saying they … Read the whole story

  • Want Better Advertising? Write Better Briefs!

    Last week, I wrote about the relative lack of attention to the creative output of agencies, who are paying too much attention to tech, … Read the whole story

  • WPP Invests In ScrollMotion

    The company has a software unit and creative agency, ScrollMotion Blue. The software operation develops tools that help companies build and deploy interactive content … Read the whole story

  • Optimizing Ad-tech And Mar-tech Channels: Near-Term Trends

    We can now technologically hook together systems powering paid (ad-tech) and owned (mar-tech) channels to deliver more relevant, seamless marketing experiences across these channels. … Read the whole story

  • Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown

    In light of the planned closure of Facebook's ad exchange FBX, IgnitionOne has released results of its Q3 2016 Digital Marketing Report. The results … Read the whole story

  • Get A Haircut And 'Pay With Your Balls'

    It doesn't hurt a bit. This cheeky campaign from Terri & Sandy for New York City's Barba men's grooming salon supports the 'Movember' movement … Read the whole story

  • You May Be Dead But You Can Still Keep Giving Back

    A new campaign from Mother New York encourages Millennial kids to talk to their parents about organ donation. Celebrities, including David Hasselhoff, Alan Thicke … Read the whole story

  • Shannon Baker Named President At Gatesman + Dave

    In her new role, Baker is tasked with driving agency integration, collaboration and innovation for the agency's diverse client roster which includes Del Monte, … Read the whole story