by Steve McClellan
The WPP chief blasted Ebiquity and K2 for engaging in blatant conflicts of interest in conducting the ANA's transparency reports a few months back, … Read the whole story
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by Richard Whitman, Columnist
As is the case with many high- (and low-) profile creatives in the ad agency world, Bob Greenberg sports a very particular style, and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
You may have heard about the study that shows that morale at agencies is at an all-time low. Where morale is low, the chances … Read the whole story
by Larissa Faw
Lenovo and Motorola are capitalizing on Samsung's battery exploding woes by introducing the "Skip the Sevens" campaign that suggests buyers bypass Apple's new 7 … Read the whole story
COMMENTARY
by Alicia Gehring, Op-Ed Contributor
It's difficult to compete with the multi-billion-dollar buying power of companies like GroupM, OMG, and Publicis. But now that the transparency issue has reared … Read the whole story
by Steve McClellan
The selection came after a formal review that mandated that the winner have a diverse creative department, specifically made up of at least 50% … Read the whole story
by Laurie Sullivan
WPP CEO Sir Martin Sorrell said on the company's third-quarter earnings call Monday that the agency's holding companies will spend at least $5 billion … Read the whole story
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by Tanya Gazdik
The widespread and increasing use of data to help manage agency relationships is leading to more informed decision-making and improved efficiencies at both clients … Read the whole story
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by Larissa Faw
The new operation will focus on a number of areas including social intelligence, authentic conversation, influencer marketing, paid amplification, reputation management and content. Read the whole story
by Larissa Faw
The new campaign was developed with agency Hub Strategy and Communications. The creative centers on the concept of the Tiger Mom, a parent who … Read the whole story