The departure comes as a shock to many, who say Senecal is one of Adland's brightest stars. The agency has not yet named a … Read the whole story
There was once a time that the CxO title actually meant something. Well, at least from the perspective that you knew what CEO, CIO, … Read the whole story
Harrah's Resort Southern California and its agency i.d.e.a. are out with a new campaign promoting the new name of the destination's locale, now legally … Read the whole story
Experiential marketing and media buying firm Grandesign Media, has acquired Hadley Media, known for its activations for major entertainment companies at Comic-Con and other … Read the whole story
One reason why other companies have fought shy of this fight is the scale of the challenge. Marketers for all their pizzazz can be … Read the whole story
Pattison, global CEO of Maxus, takes on the added duties of managing change throughout the GroupM organization. Read the whole story
With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers on Thursday issued findings from a … Read the whole story
Public transportation gets a bad rap, so the Finnish National Railway company, known locally as "VR," decided to change consumer perception with a campaign … Read the whole story
Gyro Madrid named Baldiri Ros as executive creative director of its Madrid office. Ros most recently served as creative director at La Despensa. While … Read the whole story
LRXD was named agency of record for Washington, D.C.-based dining chain Matchbox. The company currently has 11 locations that serve wood-fired brick oven pizza, … Read the whole story