A new study from the 4As and SSRS finds that 58% of consumers dislike when brands get political. A separate study found that two-thirds … Read the whole story
Huh, no kidding? Geez Everlast, you've been around for more than 100 years and you're just discovering this now? Read the whole story
Among those using commissions, about 30% of respondents participating in a study released Tuesday by the Association of National Advertisers (ANA) said they use … Read the whole story
Ad spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers and White Ops … Read the whole story
The repositioning is being expressed in a new campaign developed with Havas Chicago's Millennial-focused unit The Annex. The "Drink on the Bright Side" creative … Read the whole story
Apple's brand value rose 10% during the past year and represents 21% of the company's recent market value of $806 billion, but Amazon and … Read the whole story
Ghazi joined the operation, which focuses on deal-making in the data sector, in 2013 and most recently served as Managing Director of Global Partnerships. … Read the whole story
The three most overused words in the advertising biz this year are "data," "agency" and "TV." All three are core to the current status … Read the whole story
Check out this human version of Google that French newspaper Liberation created to fight fake news during the French presidential election. Checknews.fr was the … Read the whole story
CP+B promoted Danielle Aldrich to president of CP+B West, which includes CP+B Boulder and CP+B LA. Aldrich most recently served as co-managing director of … Read the whole story
Following a review, Colle+McVoy was named agency of record for the Jackson Hole Travel & Tourism Board (JHTTB). Barnhart Communications previously handled the account. … Read the whole story