MediaPost Agency Daily
Friday, July 28, 2017
  • Mindshare Becomes First Accredited 'Actions On Google' Media Agency

    This means the WPP-owned agency can develop 'Actions' for clients, the term given to apps on the Google Assistant. The approval process is similar … Read the whole story

  • P&G Makes Its Numbers, Slashes Ad Expenses

    Procter & Gamble released Q4 earnings results today that beat analysts' expectations, in part because the company cut a chunk of its digital ad … Read the whole story

  • WPP's MediaCom Wins $400 Million Richemont Account

    It's the second big win for the agency in as many weeks, following Revlon's decision to consolidate its account with the agency and sibling … Read the whole story

  • Burns Group Awarded Terra, Earth's Best Accounts

    Hain Celestial Group (HCG) has selected Burns Group as AOR for Terra Chips and Earth's Best Organic Infant and Toddler Foods following a competitive … Read the whole story

  • Kastner Goes to 'Boot Camp'

    Kastner & Partners (K&P) is partnering with the advocacy group B~STEM Project and Tyra Banks' brand Tyra Beauty for the bCreative Advertising Boot Camp. Read the whole story