With offices in London, New York and Singapore, the Brand Learning practice helps clients with customer strategies, new operating models, process development, content and … Read the whole story
The NAD's main task is to call bullsh*t on advertisers when they make unsubstantiated or exaggerated claims or commit other transgressions. Read the whole story
The Y&R Chief joined the Ad Council Board of Directors in 2011 and became a member of the Executive Committee in 2013. In his … Read the whole story
What do you believe? Analytics and attribution in advertising are similar to religion. You have to believe in one approach based on the result … Read the whole story
Recently, a consortium of ecosystem players announced something so sensible it's amazing it wasn't done sooner: a standard, anonymous way to understand peopleby transcending … Read the whole story
Across the skies of Wyoming near Jackson Hole on August 21, those looking up with special eye-protective glasses will see the first solar eclipse … Read the whole story
The Museum of Science and Industry, Chicago (MSI) is revealing the first phase of its new positioning by shifting from an "exhibit-first focus" to … Read the whole story
Meredith Xcelerated Marketing (MXM) is appointing Lauri Liebenstein as group account director to be responsible for building and sustaining relationships on the account side … Read the whole story
Gaming giant Ubisoft has added Dallas-based shopper marketing agency Shoptology to its agency roster after a competitive review. The French videogame developer is well … Read the whole story