MAD Agency Daily
Friday, August 4, 2017
  • Accenture Acquires Brand Learning To Help Drive Marketing, Sales Transformation For Clients

    With offices in London, New York and Singapore, the Brand Learning practice helps clients with customer strategies, new operating models, process development, content and … Read the whole story

  • Y&R's Sable Tapped For Ad Council Board Chair Duty

    The Y&R Chief joined the Ad Council Board of Directors in 2011 and became a member of the Executive Committee in 2013. In his … Read the whole story

  • Is Attribution Like Religion?

    What do you believe? Analytics and attribution in advertising are similar to religion. You have to believe in one approach based on the result … Read the whole story

  • The Standard Identity Framework

    Recently, a consortium of ecosystem players announced something so sensible it's amazing it wasn't done sooner: a standard, anonymous way to understand peopleby transcending … Read the whole story

  • Google Project Gives Away Thousands Of Total Solar Eclipse Glasses

    Across the skies of Wyoming near Jackson Hole on August 21, those looking up with special eye-protective glasses will see the first solar eclipse … Read the whole story