Mediapsssst
The firm had a busy week, negotiating to buy another agency and further adding to its ecommerce capabilities in an alliance with SAP Hybris. Read the whole story
The firm spent $397 million on advertising and consumer promotion in its fiscal year 2016, according to its latest annual report. Measured media spending … Read the whole story
Laurent Ezekiel is named president, North America & International. Jodi Robinson is elevated to president, North America expanding her oversight from Boston and Detroit … Read the whole story
The music producer and entrepreneur is promoting the new French Vanilla Ciroc flavor with a campaign developed by his own full-service agency Blue Flame. … Read the whole story
Seven percent "may seem small, but it equates to more than $700 million. It's already having a sizable impact on growth - and at … Read the whole story
- COMMENTARY
A couple of years ago, I asked the readers of this column "Would You Want To Be A Media Agency CEO In 2015?" The … Read the whole story
COMMENTARYWhile advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it … Read the whole story
Akorn and its agency The BAM Connection are out with a new campaign for the client’s brand TheraTears, a line of eye-therapy products. The … Read the whole story
The UK-based Sky TV service has launched a media review covering UK, Ireland, Germany, Austria and Spain. The media company’s estimated annual ad spending … Read the whole story
WPP’s VML has appointed Lauren Lafranz to the new position of managing director global creative operations. She will report to Debbi Vandeven, global chief … Read the whole story
