The firm spent $397 million on advertising and consumer promotion in its fiscal year 2016, according to its latest annual report. Measured media spending … Read the whole story
Laurent Ezekiel is named president, North America & International. Jodi Robinson is elevated to president, North America expanding her oversight from Boston and Detroit … Read the whole story
The music producer and entrepreneur is promoting the new French Vanilla Ciroc flavor with a campaign developed by his own full-service agency Blue Flame. … Read the whole story
Seven percent "may seem small, but it equates to more than $700 million. It's already having a sizable impact on growth - and at … Read the whole story
- COMMENTARY
A couple of years ago, I asked the readers of this column "Would You Want To Be A Media Agency CEO In 2015?" The … Read the whole story
COMMENTARYWhile advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it … Read the whole story
The firm had a busy week, negotiating to buy another agency and further adding to its ecommerce capabilities in an alliance with SAP Hybris. Read the whole story
Akorn and its agency The BAM Connection are out with a new campaign for the client’s brand TheraTears, a line of eye-therapy products. The … Read the whole story
The UK-based Sky TV service has launched a media review covering UK, Ireland, Germany, Austria and Spain. The media company’s estimated annual ad spending … Read the whole story
WPP’s VML has appointed Lauren Lafranz to the new position of managing director global creative operations. She will report to Debbi Vandeven, global chief … Read the whole story
