MAD Agency Daily
Monday, October 23, 2017
  • Campbell's Global Media Assignment Is Put In Play

    The firm spent $397 million on advertising and consumer promotion in its fiscal year 2016, according to its latest annual report. Measured media spending … Read the whole story

  • DigitasLBi Elevates 2 To New Senior Posts

    Laurent Ezekiel is named president, North America & International. Jodi Robinson is elevated to president, North America expanding her oversight from Boston and Detroit … Read the whole story

  • Diddy Juggles Many Roles With New Ciroc Campaign

    The music producer and entrepreneur is promoting the new French Vanilla Ciroc flavor with a campaign developed by his own full-service agency Blue Flame. … Read the whole story

  • Nielsen: E-Commerce Driving Nearly All FMCG Sales Growth

    Seven percent "may seem small, but it equates to more than $700 million. It's already having a sizable impact on growth - and at … Read the whole story

  • Are Agency Careers A Dead End?

    A couple of years ago, I asked the readers of this column "Would You Want To Be A Media Agency CEO In 2015?" The … Read the whole story

  • Virtual Reality Advertising Tested: Pre-Roll Wins

    While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it … Read the whole story