• by Steve McClellan  @mp_mcclellan, October 20, 2017

The UK-based Sky TV service has launched a media review covering UK, Ireland, Germany, Austria and Spain.

The media company’s estimated annual ad spending is $525 million in those markets, according to Campaign, which reported the news on Thursday.

Incumbents include GroupM agencies MediaCom and Mindshare and Dentsu Aegis Network’s 360i.