• by Teresa Buyikian , Yesterday

Stella Artois brand ambassador David Beckham has returned to star in a new campaign for the beer brand that focuses on something the soccer legend knows a thing or two about: the upcoming World Cup.

The :30 spot for Stella, seen here, serves as an extension of the brand’s ongoing “Taste Worth More” platform. In "Celebration,”  Beckham is seen sitting at bar during a lively World Cup tournament game. As fans raise their glasses of Stella in the air to celebrate a goal, beer flies everywhere around the bar—all over patrons, the ceiling and the jukebox, leaving them with empty glasses. Beckham, who has remained seated through the chaos around him, continues peacefully sipping his still-full glass of Stella as a super reads, “A taste worth more.”

"Stella Artois' message is simple: moments of great passion deserve to be savored. We believe the true roar of the game is in the electric energy of fans celebrating in their local bars,” said Chris Jones, vice president of marketing for Premium Brands at Anheuser-Busch, in a release. “[T]his campaign is an open invitation for fans everywhere to elevate their celebration and honor the moments with a taste experience that's worth it.”

Stella, which is a FIFA World Cup 2026 sponsor, will also create viewing experiences for the World Cup at bars across the U.S. And it’s developed FIFA World Cup 2026 and Stella Artois-branded merchandise with limited-edition packaging.

The brand is also giving customers a chance to win “beer money” through a contest taking place throughout the tournament. Details on the #AllRoundsOnBeckham sweepstakes are found on the brand’s socials @StellaArtoisUSA on Instagram and Facebook and @StellaArtois on YouTube and X.