Omnicom's OMD has been the incumbent for over a decade and will participate in the review. The global media assessment is the latest in … Read the whole story
Twitter became the latest of the big digital media platforms to restate the audience estimates it reports to advertisers and investors. In a third … Read the whole story
The carmaker tasked the Amsterdam-based agency earlier this year with pitching a new brand strategy following the carmaker's entrance last year into the Renault-Nissan … Read the whole story
Snapshot Hives is designed as a "more efficient alternative" to traditional online research communities, which typically require heavy investment in a static population that … Read the whole story
Honda has redesigned its Gold Wing motorbike and a new ad campaign from Daily is designed to reach a new generation of riders. Read the whole story
COMMENTARYOver the last few months I've had the opportunity to speak with close to 50 marketers, friends, clients and former colleagues. The conversation eventually … Read the whole story
It looks like former JWT CEO Gustavo Martinez and WPP are going to have to come clean about what Martinez's exact role has been … Read the whole story
BMW has kicked off a review for its U.S. Creative AOR assignment, the German carmaker has confirmed. KBS is the incumbent and has been … Read the whole story
Burger King's new UK ad campaign is customizing messages around meal occasions throughout the day. The campaign marks the first time Burger King has … Read the whole story
Lippe Taylor has appointed Lauren McGrath, ex-Refinery29, as head of talent, influencer engagement. In this new role, she will join Lippe Taylor’s senior team … Read the whole story
