• by Larissa Faw , October 26, 2017

Burger King's new UK ad campaign is customizing messages around meal occasions throughout the day. The campaign marks the first time Burger King has used real-time data and events in a digital out-of-home (DOOH) campaign in the UK.

Vizeum, JCDecaux, Posterscope, Liveposter, and Cloud + Compass all collaborated on the campaign, creatively executed by 360i.

The messages appear across 100 billboards in proximity to 13 Burger King locations around London. One ad, for instance, states its 12:30 pm, so "don't be hangry." They are primarily timed around breakfast, snacking and late night -- traditionally light traffic times for the brand. @VizeumGlobal