The #HolidayIsHappening initiative will analyze all holiday-related Tweets via social listening agency Brandwatch to compile real-time insights. Read the whole story
Effective immediately, AIMM membership will now be open to all ANA members as well as a select number of agencies, media companies, research companies, … Read the whole story
Most of the senior leadership team is comprised of former MEC executives. The unit is led, however, by CEO Amanda Richman, who joined from … Read the whole story
If there were any area where machines can beat humans, it would be in making purchases. They're much better at filtering based on objective … Read the whole story
For the first time, Intel's holiday advertising campaign is specifically encouraging gift-giving as opposed to merely wishing a happy holiday season with its latest … Read the whole story
Los Angeles-based creative agency Zambezi has hired Erickson Ilog as its first Chief Financial Officer and Chief Operating Officer. A native of the Philippines, Ilog … Read the whole story
Flybe has consolidated its media and creative assignments with McCann after a formal review. According to The Drum, the discount airline’s review included at … Read the whole story