As chief analytics officer, Rolf Olsen will lead a team of more than 120 marketing and data scientists, integrated across account teams and agency … Read the whole story

The division combines data strategy, brand strategy and social strategy with technology and behavioral sciences in order to make more accurate predictions about how … Read the whole story

Using an insightful common denominator -- the average annual revenue generated per employee -- Omnicom stands out with an advantage of 30% or more … Read the whole story

Can brands effectively target consumers without collecting their data? That's the question an insightful collaborative study conducted by Interpublic's Magna and IPG Media Lab … Read the whole story

Launching May 14, the campaign - with media handled by Initiative - includes national TV spots, social and digital content. Read the whole story

Publicis Media (PM) is elevating Ben Cronin to global head of the group's Media Sport and Entertainment (PMSE), replacing Robin Clarke, who has decided … Read the whole story