The company's top marketing executive, Keith Weed, made the announcement at Cannes. It's part of a broader effort at the company to eradicate fraud … Read the whole story
In two years, money spent on mobile advertising will be more than twice the money spent on desktop advertising. Read the whole story
The WPP veteran is the latest in a series of promotions and new hires that have reshaped the 360i leadership team. Read the whole story
Effie Worldwide is absorbing Canada's Cassie Awards, a similar platform focused on recognizing marketing effectiveness. Read the whole story
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When I was at Chiat/Day I remember that Lee Clow could say one sentence and make work better. That's my test. Read the whole story
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Let's start with a confession. I sometimes feel guilty when I'm wearing my Apple AirPods. Wait, strike that. I often feel guilty when I'm … Read the whole story
Unless, of course, he gets a last-minute case of cold feet, but let's face it -- that's never been his M.O. Read the whole story
Busch is out with a Father’s Day campaign that urges would be gift givers to scrap the ugly ties and get Dad what he … Read the whole story
Spotify has expanded its Verticals practice (part of its Global Agency and Accounts Team) globally and has hired Khartoon Weiss to lead the division. … Read the whole story
IPG media shop Initiative has won global media planning and buying duties for Converse, a division of Nike. The win came after a formal … Read the whole story
