PM will service the business through the newly formed Lenovo One Media, a bespoke unit combining Peformics and Spark Foundry which will be responsible … Read the whole story
On behalf of all Adland, thank you Laundry Service, for finally stepping up and defending yourself and effectively the entire industry. What took you … Read the whole story
Organic revenue growth was up 2% globally but down nearly 1% percent in North America and down 0.5% in the U.S. Reported North America … Read the whole story
Sudit's 20-plus year career spans time spent on the creative side as a copywriter as well as various roles across media planning, communications planning … Read the whole story
Within the IAB working group, the goal is applying learnings from the pilot to develop an industry white paper that outlines best practices and … Read the whole story
The buy will deepen Perficient's digital marketing portfolio of services, which includes analytics, paid search, search conversion, marketing automation and enterprise digital strategy. Read the whole story
The combined group will focus on cultural insight, influencers, consumer experience, digital innovation and online advertising. Read the whole story
Dear MAD Fans, No doubt you caught the new visual look at the top of the newsletter starting with today's issue, which is less … Read the whole story
- COMMENTARY
Over the last 15 years, the media industry has delivered tremendous innovation and technical capabilities, but simultaneously, the creative side of advertising has remained … Read the whole story
- COMMENTARY
The conversation is set to change from technicalities to effectiveness. Time exposed is the key. Read the whole story
Avrio's first big push for its Slow-Mag supplements addresses 40-year-old men whose age may be slowing them down. The creative is designed to humorously … Read the whole story
EP+Co has hired Mason Hedgecoth and Jesse Potack as creative directors following several new business wins including Lowes, John Deere and 21st Century Fox. Both … Read the whole story
Pennsylvania's first medical marijuana dispensary Keystone Canna Remedies (KCR) is appointing The BAM Connection as its first-ever AOR to oversee creative, including digital, video … Read the whole story
