Citing a conflict of interest (and likely higher ad budget), R2C Group is dropping client Peloton after being named Media AOR for Aaptiv, a … Read the whole story
The company says it is "first to market" with "view duration" and "incrementality" metrics. Read the whole story
SunnyD is returning to TV for the first time in three years as the beverage brand undergoes a makeover by agency Terri & Sandy … Read the whole story
"When it comes to getting ready for that fun, exhilarating butterfly moment, they want to be ready," Aldo's Adam Starr tells "Marketing Daily." Read the whole story
According to one report, he is. That's due largely to his ongoing battles with his former employer WPP. Read the whole story
Shifting away from shilling products and discounts, Pier 1 and agency Droga5 are rebranding the retailer with an emotionally driven campaign that focuses more … Read the whole story
Blue Sky Agency is appointing three new hires to newly created roles to help the Atlanta-based shop handle its growing client roster. Marco Worsham, … Read the whole story
The National Organization on Disability (NOD) is naming Allen & Gerritsen (A&G) as its new agency partner after a formal review. A&G will create … Read the whole story
