The GroupM agency has been selected after a consolidation review to handle the company's global media planning and buying assignment, Mars has confirmed. Read the whole story
Voice purchasers ages 18-34 are more than twice as likely as those 45-64 to "always" or "often" purchase the first option when requesting a … Read the whole story
The new "End Family Fire" campaign represents the first time the Ad Council has teamed with the Brady Center to Prevent Gun Violence and … Read the whole story
The executive, Jeremy Pincus, was vice president research and strategy and based in Boston. Read the whole story
Samsung plans to invest $22 billion in artificial intelligence, automotive technology and 5G development. The Korean tech giant also announced a set of initiatives … Read the whole story
If you say you're not influenced that heavily by "influencers," I'd say, "You're crazy." Read the whole story
Several walls actually, pointedly in front of Mexican restaurants to promote Sacha Baron Cohen's New Showtime series, "Who Is America?" Read the whole story
HBO and dating app Bumble, along with agencies Mekanism and Giant Spoon, are uniting to launch the "Stay Home to the Movies" activation in … Read the whole story
MC2 has appointed Chad McNeal to the new position of general manager, for the experiential agency's Midwest region. He'll be based in Chicago.McNeal will … Read the whole story
Blink Fitness is appointing AnalogFolk as its first “experience” AOR to improve digital innovation across the value fitness chain's entire business, including its digital … Read the whole story