by Larissa Faw
Topics tackled in the upcoming series include digital privacy, virtual reality, and brands being forced to take a side in the culture wars. Read the whole story
by Joe Mandese
Two months after announcing the merger of legacy agency brands Wunderman and J. Walter Thompson, the consolidated "creative, data and technology agency" has unveiled … Read the whole story
by Larissa Faw
That's according to Talkwalker's analysis of all game-related conversations on social networks, news websites, blogs and forums in 187 languages. Read the whole story
by Larissa Faw
The 2019 Effie Academy, which debuted as a pilot program last year, serves as a four-day boot camp, bringing together a diverse group of … Read the whole story
by Sarah Mahoney
In one of the most boring Super Bowl games in recent memory, marketers played it safe and avoided politics, controversy or surprises. Read the whole story
by Alex Weprin
No fewer than seven subscription streaming video services -- often in prime spots -- advertised during the big game, all hoping to score with … Read the whole story
by Joe Mandese
Nancy Fletcher, head of the Outdoor Advertising Association (OAAA) since 1991, is stepping down as president and CEO at the end of 2019. No … Read the whole story
by Alex Weprin
CBS says the streamed version drew an average minute audience of 2.6 million viewers, up 31% from last year's Super Bowl. Read the whole story
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by Richard Whitman, Columnist
I was with a small gathering during the game, which happened to include the funniest person I know. Her vote for funniest ad was … Read the whole story