Topics tackled in the upcoming series include digital privacy, virtual reality, and brands being forced to take a side in the culture wars. Read the whole story
Two months after announcing the merger of legacy agency brands Wunderman and J. Walter Thompson, the consolidated "creative, data and technology agency" has unveiled … Read the whole story
That's according to Talkwalker's analysis of all game-related conversations on social networks, news websites, blogs and forums in 187 languages. Read the whole story
The 2019 Effie Academy, which debuted as a pilot program last year, serves as a four-day boot camp, bringing together a diverse group of … Read the whole story
In one of the most boring Super Bowl games in recent memory, marketers played it safe and avoided politics, controversy or surprises. Read the whole story
No fewer than seven subscription streaming video services -- often in prime spots -- advertised during the big game, all hoping to score with … Read the whole story
Nancy Fletcher, head of the Outdoor Advertising Association (OAAA) since 1991, is stepping down as president and CEO at the end of 2019. No … Read the whole story
CBS says the streamed version drew an average minute audience of 2.6 million viewers, up 31% from last year's Super Bowl. Read the whole story
I was with a small gathering during the game, which happened to include the funniest person I know. Her vote for funniest ad was … Read the whole story
With stories about NFL players suffering from CTE—the degenerative brain disease caused by repeated blows to the head—in the media a lot these days, … Read the whole story
Marketing agency AKA NYC has appointed Steve Grimes chief digital officer to oversee the shop’s digital output and drive the agency’s innovation and excellence … Read the whole story
