• by Joe Mandese  @mp_joemandese, February 4, 2019

Two months after announcing the merger of legacy agency brands Wunderman and J. Walter Thompson, the consolidated “creative, data and technology agency” has unveiled its new branding, including a highly stylized plus sign logo.

The branding, which was created by WPP sister company Landor, supports Wunderman Thompson's three core beliefs:

1. See the world differently and reject conventional thinking.

2. Unbounded creativity to rethink business, culture and brand experiences.

3. Act decisively and accountably end-to-end.

The agency’s site explains it further.