• by Larissa Faw , February 4, 2019

The Effies is hoping to equip young marketing professionals with skills to better help them navigate long and successful careers.

The 2019 Effie Academy, which debuted as a pilot program last year, serves as a four-day boot camp, bringing together a diverse group of marketers from major brands, tech companies, agencies and media organizations to collaborate with industry leaders and learn from each other.  

This year’s class will include 30 participants, with three to seven years of marketing experience, who are recognized as high performers and nominated by their company’s leadership.

Effie will select the final class in order to ensure a diversity of roles, backgrounds and company types.  

Beginning February 11 in New York City, invited participants will hear from leaders about their business challenges and their approaches to achieving marketing effectiveness, as well as learn key principles and tools. The session will run in partnership with Brand Learning, Accenture’s marketing and sales consultancy. 

Confirmed speakers for this year’s co-lab include Tom Gibson, group strategy director, Anomaly; Ricardo Fort, head of global sponsorships, Coca-Cola; and Ann Mukherjee, CMO, SC Johnson, all returning from last year’s pilot Academy. Additional speakers include Khartoon Weiss, global head of verticals, Spotify and Ori Camel, director, data products partnerships, Amex Advance.

Following the Co-Lab, participants will then apply their learnings to an independent case study project relevant to their business (or their agency’s business). Throughout the process, each professional will receive one-on-one mentoring from a network of executive marketers across brands, agencies and media.

Following successful completion of the program, participants will earn the Effie Marketing Effectiveness Certificate and be recognized at an invitation-only Effie Summit on Learning in May 2019. 

More about the program can be found here.