• by Fern Siegel , Yesterday

Non-alcoholic beer brand Best Day Brewing has named Bakery as its Agency of Record.

Bakery remit is to create a new brand platform, omnichannel campaign, seasonal programming and redesign packaging.

The brand produces a range of craft brews, including Imperial IPA, West Coast IPA, Hazy IPA, Kölsch, Electro-Lime and American Pilsner. Best Day is available online and in 46 states.

Tate Huffard, Best Day Brewing founder, said his company is “breathing fresh life into what was a tired category, pairing a fun, irreverent brand with genuinely great-tasting beer to redefine how people experience non-alcoholic beer. Bakery has built brands in competitive consumer categories that go on to define the conversation, not just join it, and they know how to build the marketing system that gets them there.”

First work is expected this summer, with additional campaign rollouts to follow. A brand refresh is planned for 2027.

“Best Day isn’t riding the NA wave, they're building something that will define the category," said Jacqueline Thompson, COO of Bakery. "The brand has a real point of view and a loyal community. Our job is to make sure the creative and the marketing system are strong enough to match where this brand is headed.”

Austin, Texas-based Bakery has done creative work for Nike, Diageo, Tree Hut and Shiner.