Caribou Coffee, part of Panera Brands, has named independent Collective Measures as its new media agency amid an ongoing expansion across the US. Both the agency and client are based in Minneapolis.  

The agency’s remit includes full-funnel media strategy, planning, execution, and advanced analytics. Caribou had previously worked with Media Bridge. Billings were not disclosed although agency research firm COMvergence reports the firm's annual net media spend is under $3 million. 

A couple of years ago Caribou announced it was building 300 new cafes across the country and more internationally. The current total is now more than 800.  

Kristen Goldberg, vice president of brand and marketing at Caribou, stated that Collective Measures brings “the analytical depth required to transform our media strategy into a high-performance engine. Their expertise in precise measurement will allow us to strategically target our guests with an informed, results-oriented methodology.”