MediaPost Publications - MediaPost Agency Daily 03/06/2019

Publicis Merges Media Shops Spark Foundry, Blue 449
by Steve McClellan
Spark Foundry CEO Chris Boothe will oversee the combined entity. It's the latest move by a holding company to streamline operations by merging agencies. Read the whole story
Brands, Agencies Rally Around Women's Day
by Larissa Faw
Brands and agencies are celebrating International Women's Day on Friday March 8 with special activities and initiatives. Read the whole story

3 Agencies Undergo Makeovers, Peter Mayer Rebrands
by Larissa Faw
Frank Collective, Peter Mayer and Brite Media Group are all undertaking brand-refresh efforts. Read the whole story
COMMENTARY
Is Adland Brexit-Proof?
by Sean Hargrave, Staff Writer
Figures suggest another bullish year for digital advertising, despite tales of Brexit woe. Read the whole story
COMMENTARY
The In-House to Outsource Conundrum
by Nina Lentini, Staff Writer
"We're leading with the brand first, with an internal voice in building that across all channels. It's the first layer of building voice in-house." Read the whole story
Changing Of The Guard At Fallon
by Richard Whitman, Columnist
Rocky Novak has been promoted to chief executive officer of Fallon Worldwide, succeeding Mike Buchner who steps into the role of chairman. Read the whole story

She Runs It Honors Moms And Agencies That Best Support Them
by Steve McClellan
She Runs It (formerly Advertising Women of New York), is celebrating marketing, media and tech leaders who skillfully navigate the multiple demands of work … Read the whole story
Dagger Tapped As Creative AOR For Boys & Girls Clubs Of America
by Steve McClellan
Atlanta-based Dagger has been selected by Boys & Girls Clubs of America as creative agency of record after a formal review. Dagger is … Read the whole story