• by Steve McClellan  @mp_mcclellan, March 5, 2019

Atlanta-based Dagger has been selected by Boys & Girls Clubs of America as creative agency of record after a formal review.   

Dagger is tasked with build a “brand understanding” campaign that will showcase the organization’s positive impact on youth and communities across the country.

“At Boys & Girls Clubs we want to partner with an agency that will help us bring a legacy brand to new relevancy in the hearts and minds of our key audiences,” said Karl Kaiser, senior vice president of marketing & communications for Boys & Girls Clubs of America. “I’ve been impressed with Dagger’s creative strategies and their innovative approach to help us generate understanding and affinity for existing and new supporters. They have become thought partners along the way, reinforcing their desire to elevate our brand in an ever-changing market.”