MAD Agency Daily
Tuesday, April 30, 2019
  • Sorrell's MightyHive Sets Sights On Latin America

    MightyHive has acquired ProgMedia which provides consultancy, campaign operations, and training capabilities for Latin American clients. Read the whole story

  • Golden Corral Messaging Pivots From Food To People In New Campaign

    "The Only One for Everyone" campaign features families, sports teams and colleagues from various backgrounds, tastes and dining preferences. Read the whole story

  • Sweetarts Gets Gen Z-Targeted Update, With 'Be Both' TV Spots

    Ferraro Group continues its revitalization of newly acquired, long-neglected candy brands. Read the whole story

  • Tribeca Takes Audiences Inside Stories

    I went to Tribeca Film Institute's Virtual Arcade to see the best in VR and peek around the corner at what's ahead. Read the whole story

  • Cross-Channel Digital Attribution Is The Way Of The Future

    With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all … Read the whole story