Some $250 million in measured media expenditure has been earmarked for the effort. WPP's VMLY&R won lead agency duties for the integrated communications contract … Read the whole story
Karin Giefer is named senior vice president experience to help better operationalize Publicis Sapient's LEAD experience system. Also joining is Quinnton Harris as group … Read the whole story
Ad industry execs overwhelmingly feel their professional esteem has improved recently, but give decidedly mixed grades to the industry's practices, especially with regard to … Read the whole story
The creative wunderkind rejoined the company 18 months ago after an eight-year hiatus from the agency, which he helped put on the map. Read the whole story
Ad takes aim at disruptors and discount agents by humorously showing what happens when people don't use full-time real estate agents. Read the whole story
Horizon Media is appointing Wanda Kato as executive vice president/managing partner to manage two of the agency’s largest accounts, Constellation Brands (Corona, Corona Light, … Read the whole story
