MAD Agency Daily
Wednesday, January 15, 2020
  • Massive 2020 Census Campaign Kicks Off This Week

    Some $250 million in measured media expenditure has been earmarked for the effort. WPP's VMLY&R won lead agency duties for the integrated communications contract ... Read the whole story

  • Publicis Sapient Adds Two To 'Experience' Team

    Karin Giefer is named senior vice president experience to help better operationalize Publicis Sapient's LEAD experience system. Also joining is Quinnton Harris as group ... Read the whole story

  • Ad Execs: Esteem Improving Even As Ethics, Regulatory Issues, Clutter, Consumer Respect Erode

    Ad industry execs overwhelmingly feel their professional esteem has improved recently, but give decidedly mixed grades to the industry's practices, especially with regard to ... Read the whole story