Amanda Seaford joined Mirum as its first U.S. CEO about a year-and-a-half ago. She had previously served at Critical Mass in a number of … Read the whole story
Only one is actually in the big game -- a spot featuring former MLB star Alex Rodriguez for Presidente, which is backed by Anheuser-Busch. … Read the whole story
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating … Read the whole story
Almost one-third of young adults will use Instagram on Super Bowl Sunday, even if they are not watching the game. Read the whole story
Google's research says "the advertising running during the game hasn't caught up to the people watching it." Read the whole story
Yes, it's true. Influencers who engage in bad behavior can harm a company. The same is true for executives, employees and even customers. Read the whole story
Media buyers today walk a tightrope in the divisive political atmosphere that spills over into news. "Brand guys want to stay away," Matt Sweeney, … Read the whole story
The spot brings back key characters from "Groundhog Day," including Bill Murray's Phil Connors, who makes 2020 Jeep Gladiator truck his getaway car. Read the whole story
At least four of this year's Super Bowl ads were created in-house, which just a short time ago would have been unthinkable. Read the whole story
Leo Burnett Chicago is appointing Adriano Matos as executive vice president, executive creative director leading the agency’s work on MillerCoors and Facebook Messenger accounts. … Read the whole story
The two agencies partnered to create a microsite that encourages donations to WIRES, Australia's largest wildlife rescue organization. Read the whole story