MAD Agency Daily
Monday, February 17, 2020
  • Cactus Wins Scott Credit Union Account

    After securing a sponsorship for the 2019 Stanley Cup-winning St. Louis Blues SCU was seeking an agency with expertise that could leverage the agreement ... Read the whole story

  • Coronavirus Forces China To Reinvent Digital

    Coronavirus will push more advertising and services online as brands look to reach workers asked to work remotely and consumers looking for entertainment to ... Read the whole story

  • Agencies Show Their Love With Internal V-Day Initiatives

    Shops display their talents in making clients, colleagues and friends feel the love with apps, AI and wine. Read the whole story

  • Goodyear Evolves Brand Campaign

    "We are evolving from talking about what a tire does, to what a tire enables you to do," Goodyear's Todd Macsuga tells "Marketing Daily." Read the whole story

  • Cars Wrapped In Ads Leverage Location Tracking

    Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. Read the whole story

  • Does Anyone Remember The Super Bowl Ads?

    Research from GlobalWebIndex says only 21% of those who recall Super Bowl ads with celebrities considered making a purchase. Read the whole story