MAD Agency Daily
Monday, February 17, 2020
  • Cactus Wins Scott Credit Union Account

    After securing a sponsorship for the 2019 Stanley Cup-winning St. Louis Blues SCU was seeking an agency with expertise that could leverage the agreement … Read the whole story

  • Coronavirus Forces China To Reinvent Digital

    Coronavirus will push more advertising and services online as brands look to reach workers asked to work remotely and consumers looking for entertainment to … Read the whole story

  • Agencies Show Their Love With Internal V-Day Initiatives

    Shops display their talents in making clients, colleagues and friends feel the love with apps, AI and wine. Read the whole story

  • Goodyear Evolves Brand Campaign

    "We are evolving from talking about what a tire does, to what a tire enables you to do," Goodyear's Todd Macsuga tells "Marketing Daily." Read the whole story

  • Cars Wrapped In Ads Leverage Location Tracking

    Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. Read the whole story

  • Does Anyone Remember The Super Bowl Ads?

    Research from GlobalWebIndex says only 21% of those who recall Super Bowl ads with celebrities considered making a purchase. Read the whole story