Strategy lead Davianne Harris and Creative Director Dhruv Nanda have been named partners at the purpose-driven agency, based in New York. Read the whole story
As lockdowns roll on agencies are continuing to rally their staff with one-of-a-kind activities. Read the whole story
Madison Avenue likes to talk about crisis management and contingency planning, but only 18% of ad executives say they had a plan in place … Read the whole story
Merkle has begun integrating Google data into its Economic Resilience Dashboard that measures the effects of COVID-19 on curbside pickups and demand for brick-and-mortar … Read the whole story
The average number of miles traveled daily per American continues to trend upward, approach levels that preceded stay-at-home pandemic restrictions, according to the latest … Read the whole story
In this, the ninth and last edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, the lab chats with … Read the whole story
During the pandemic of course a pretty intense spotlight has been placed on content efforts as marketers have struggled-sometimes successfully, often times not-to hit … Read the whole story
- COMMENTARY
The research is in, and crowds make us feel uneasy. Showing off an expensive new purchase is to be avoided too. Read the whole story
